Big up Breakthrough Breast Cancer! The cancer charity has decided to turn down a £1 million approach from Nestle. The food conglomerate has been the target of a long running boycott over its promotion of baby milk formula in the Third World. It was also criticised last year when it attempted to sue the Ethiopian Government and has been targetted for its support for the Israeli government. The deal with Breakthrough was a blatant attempt to 'greenwash' its image, trying to present itself as a socially responsible company. The charity should be praised for its courageous decision and it is to be hoped that others will follow their lead.